Challenge:

A Newsletter Stuck in Neutral

Samsung Display newsletter's engagement was surprisingly low—open rates lagged, and clicks were nearly nonexistent. Visually, it felt outdated with simple templates and plain design. The tone was overly corporate, and the content was too safe to stand out in a crowded inbox.

As a premier email marketing agency and long-time partner, Veryn was entrusted to redesign Samsung Display's newsletter and transform it into a high-performing marketing asset.

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Solution:

Strategy Overhaul and Bold, Dynamic Design

Veryn knew a few tweaks wouldn't cut it, so they rebuilt the newsletter from the ground up, pairing reader-centric strategy and fresh design with relentless testing to continuously improve engagement.

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Here's how Veryn did it:

• Put people first. User-generated content and customer testimonials consistently outperformed all other forms of content, so Veryn made them the headline act.
• Employed 'Experience for yourself' CTAs. Out went bland phrases like "Learn more." In came action-first prompts like "See it in action," which drove 6X the clicks.
• Overhauled the layout for engagement. Plain black-and-white templates gave way to colorful, modular designs. Mosaic layouts with impactful visuals made the emails pop and created a more inviting, scannable reading experience.
• Relentlessly tested and refined for improvement. Every send became an opportunity to test, learn, and raise the bar. Veryn continuously refined the format and sharpened the messaging, watching engagement rise with every send.

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Through creative reinvention, Veryn helped Samsung Display pivot from a basic newsletter to a highly anticipated inbox highlight that earned attention and action.

Results:

Comprehensive Revamp Achieves 6X the Engagement

The impact was immediate and dramatic. What began as a routine email that garnered little interest evolved into one of Samsung Display's most powerful B2B marketing tools.

• Open rates skyrocketed from 6.33% to 36.14%
• Click rates soared from 0.93% to 6.99%
• High-value, bottom-funnel content (case studies and testimonials) drove up to 80% of total clicks
• New CTA language boosted clicks by 60% when compared to standard CTAs
• Visual redesign alone accounted for 15% of the click rate boost
• Target segments now average open rates above 50%

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Instead of relying on guesswork, Veryn combined targeted strategy, compelling creative, and constant testing to deliver an outsized impact. The results speak for themselves—higher engagement, deeper customer connection, and stronger brand affinity.

The old newsletters played it too safe: black and white, overly corporate. We tested new layouts, new colors, and new calls to action. Just changing 'Learn more' to 'See it in action' increased clicks by 60%."

— Chris Rainbow, Demand Gen Lead, Veryn

Impact: A Small Touchpoint Becomes a Big Brand Moment

Once underwhelming, the newsletter is now a can't-be-missed experience, driving 6X higher engagement. By aligning content to audience interests and introducing crisp, contemporary visuals, Veryn transformed it into a strategic, high-value channel that consistently delivers.